Working with Publicis Poke I created the key visual look and feel for their Desperados BTL strategy campaign, reminiscent of a festival/90’s rave flyer. This was then rolled out over various touch points.
The creative direction was to build a platform that gives flexibility to execute in one large campaign, or in several bursts, each supporting a different underrepresented community, building differentiation for Desperados brand and sales of the product.
The platform itself aimed to bring to life the idea of having a top DJ stored away on your phone, who you can unleash to play a mindblowing AR set, anywhere, at any time.
Working with the copy writer I created these 6-sheet concepts for the Renault Dacia ‘No Fiction’ campaign, with design execution/styling reminiscent of a vintage movie poster.
The thinking behind this brief was that you don’t need fictional statements to sell the product. The great car at affordable prices speak for themselves.
Creative concept, art direction and design including all photoshop work up to re-touch stage for Carlsberg ‘Born To Be Chilled’ summer refreshment campaign to run across POP and packaging.
We used the full range of Carlsberg products to carry messaging, event dates and iconic summertime symbols that appear to have been spontaneously written by hand. The cool, crisp, summer refreshment was also reinforced with icicles hanging from the products set against a Caribbean style blue sky to create an iconic look and feel.
Working with Publicis Poke I assisted in the launch of EE’s seasonal summer sale campaign 2021, which went live on the 1st June.
I moved exiting scamps into finalised design layouts using the CG assets and given specs.
Working with the Publicis Poke, I assisted the Head of Brand Design with some concept work for their agency rebrand, concentrating mainly on a content driven look and feel for social posts.
Working with Publicis Poke I was tasked to refresh the key visual and wider toolkit/touchpoints for Schweppes. This was quite an extensive project with asset creation ranging from initial key visual through to e-commerce.
Creative concept, typography, illustration and art direction of photoshoot including prop styling for all POP and packaging.
Working with the Art Director at M&C Saatchi I created this layout and illustration for a piece of direct mail/poster for the National Trust. It is aimed at encouraging children to take part in the 'nature walk at night' as one of the activities included in the list of '50 things to do before you are 11 & 3/4'. In daylight the scene depicts a typical English countryside and some of inhabitants you might expect to find. But hold the illustration up to the light for a short time then switch the lights out and you would discover some of the countrysides more nocturnal creatures using glow in the dark ink.
The first piece in this section is the original daytime illustration as far as I was involved before it was passed back to the agency for last minute additions and final output.
Creative concept, typography, design and art direction of photoshoot including prop styling for all POP and packaging.
I was tasked with the art direction, design and layout of the Vitra bathrooms brochure. Taking what had been done for the previous season, I gave it a fresh, clean and functional look which I then applied to the 300+ pages.
Working with MAYA Marketing I created this clean, typographic concept for Sotheby's Realty. Working a clever play on words into the copy I kept the essence of the brand whilst designing something highly campaignable, fresh and dynamic.
Working with Publicis Poke I created various typography lockup and key visual options for the Old El Paso ‘Make Some Noise’ campaign.
Working with Analog Folk, I assisted in the creation of a campaign that works to interrupt consumers at that point of decision. We created standout with visuals and messages that inspire the audience and encourage them to go for the more summery choice and take home or order the product.
To show how the idea comes to life we created a suite of on and off trade assets illustrating its versatility and ability to create standout. The simplicity of the line means it easily works as a suffix to situational creative headlines, and also more functional and direct calls to action.
Working with Herts based agency RedSky, I created a bold, striking and confident new look and feel that aligns with their current values to its customers in today’s market. My aim was to honour commitment to a new brand image without completely abandoning the old.
I came up with 3 buzzwords ‘Integrate, collaborate, create’ that embodied the core brand values with the new direction and built a strong graphic presence around them, reflecting the agency values with bold graphic shapes and forms and strong use of colour that illustrated the drama of the sky itself.
Working with Sapient on the design, art direction and creative artwork for print and digital for Vodafone Summer Value campaign.
Key visual design and retouch for Wrigley's Spotify promotion.
I have an ongoing working relationship with Chilli Pilates, who specialise in reformer pilates and have recently branched out into gym based personal training. I create a variety of promotion led material including web banners, flyers, posters and exhibitions whilst also working on their internal branding and stationary.
Working with Red Sky Studio I designed this prospectus style piece of literature to highlight the pioneering and innovative work being done under the umbrella of Barts Life Sciences.
By harnessing the huge potential of collaboration between the NHS, industry, health science organisations and researchers, their mission is to inspire, invent, trial and accelerate the commercialisation and adoption of novel pathways, products and services to improve health for all.
Using the existing logo and supplied photography I created a lockup and additional posters for the Thai energy drink 'Carabao'.
The client was looking for a more 'human' approach to the brief as opposed to the usual 'superhuman' message conveyed by most energy drinks on the market today. Touching on great achievements and feats of strength by individuals in the media I created this look and feel through the use of expressive, hand written typography free flowing over the images, coupled with a hint of the brand texture for extra consistency.
Working with global creative content agency Evidently, I assisted with the creative look and feel, art direction and asset creation for a campaign called ‘Under the Skin’. Which raised awareness through a series of seminars, for a brand of dermatitis treatment called Dupilumab.
Working with Red Sky Studio based in Herts, I created this infographic to raise awareness for the Coronavirus.
We created this illustration style to be used across all retail ID for the Nokia Windows smartphone. This was the second route in a pitch for the 'Amazing everyday' campaign.
Direct mail design options for Natwest Markets CurrencyPay.
Design and re-touching for Lucozade ‘fuel’ long copy press ads.