Working with Herts based agency RedSky, I created a bold, striking and confident new look and feel that aligns with their current values to its customers in today’s market. My aim was to honour commitment to a new brand image without completely abandoning the old.
I came up with 3 buzzwords ‘Integrate, collaborate, create’ that embodied the core brand values with the new direction and built a strong graphic presence around them, reflecting the agency values with bold graphic shapes and forms and strong use of colour that illustrated the drama of the sky itself.