Creative concept, art direction and design including all photoshop work up to re-touch stage for Carlsberg ‘Born To Be Chilled’ summer refreshment campaign to run across POP and packaging.
We used the full range of Carlsberg products to carry messaging, event dates and iconic summertime symbols that appear to have been spontaneously written by hand. The cool, crisp, summer refreshment was also reinforced with icicles hanging from the products set against a Caribbean style blue sky to create an iconic look and feel.