Working with Publicis Poke I created the key visual look and feel for their Desperados BTL strategy campaign, reminiscent of a festival/90’s rave flyer. This was then rolled out over various touch points.
The creative direction was to build a platform that gives flexibility to execute in one large campaign, or in several bursts, each supporting a different underrepresented community, building differentiation for Desperados brand and sales of the product.
The platform itself aimed to bring to life the idea of having a top DJ stored away on your phone, who you can unleash to play a mindblowing AR set, anywhere, at any time.