Using the existing logo and supplied photography I created a lockup and additional posters for the Thai energy drink 'Carabao'.
The client was looking for a more 'human' approach to the brief as opposed to the usual 'superhuman' message conveyed by most energy drinks on the market today. Touching on great achievements and feats of strength by individuals in the media I created this look and feel through the use of expressive, hand written typography free flowing over the images, coupled with a hint of the brand texture for extra consistency.