Working with Analog Folk, I assisted in the creation of a campaign that works to interrupt consumers at that point of decision. We created standout with visuals and messages that inspire the audience and encourage them to go for the more summery choice and take home or order the product.
To show how the idea comes to life we created a suite of on and off trade assets illustrating its versatility and ability to create standout. The simplicity of the line means it easily works as a suffix to situational creative headlines, and also more functional and direct calls to action.